Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from LuxoBeam (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. In addition, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as Device Information.

We collect Device Information using the following technologies:

  • Cookies are data files placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, you can visit www.allaboutcookies.org.

  • Log files track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring and exit pages, and date/time stamps.

  • Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as Order Information.

When we talk about Personal Information in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect generally to fulfill any orders placed through the Site, including processing your payment information, arranging shipping, and providing invoices and/or order confirmations.

Additionally, we use this Order Information to:

  • Communicate with you

  • Screen orders for potential risk or fraud

  • Provide you with information or advertising relating to our products or services, in line with the preferences you have shared with us

We use the Device Information we collect to help screen for potential risk and fraud, particularly through your IP address, and more generally to improve and optimize our Site. For example, we may use this information to generate analytics about how customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above.

For example:

  • We use Shopify to power our online store

  • We may use Google Analytics to better understand how customers use our Site

We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or otherwise protect our rights.

Behavioural Advertising

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out of targeted advertising through the settings and opt-out tools provided by platforms such as:

  • Facebook

  • Google

  • Bing

You can also opt out of some targeted advertising services through the Digital Advertising Alliance opt-out portal.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a resident of certain regions, including Europe, you may have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted.

If you would like to exercise any of these rights, please contact us using the contact information provided on our Site.

Please note that we process your information in order to fulfill contracts we may have with you, such as when you place an order, or otherwise to pursue our legitimate business interests.

Please also note that your information may be transferred outside your country of residence, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information, unless we are required to retain it for legal or operational purposes.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

Text Marketing and Notifications

By subscribing to text notifications, you agree to receive recurring automated marketing messages at the phone number you provided. Consent is not a condition of purchase.

You can unsubscribe at any time by replying STOP. For assistance, reply HELP.

Message and data rates may apply.

For more information, please review our Privacy Policy and Terms of Service.